“Working with True Story was one of the most unexpectedly moving and affirming experiences I’ve had in my creative journey."
India provides premium, bespoke wedding florals. Despite the quality of her work, she found many enquiries were driven by price.
Her marketing, focused primarily on portfolio and services, wasn’t resonating with clients who value design, style, and a personalised approach over cost.
“From the first conversation, it was clear that this was going to be honest, thoughtful, and truly reflective of what I do.”
The solution was to develop a more distinctive and authentic message that would attract clients aligned with her creative vision.
Through our discovery process, we discussed her inspiration and philosophy, allowing us to conduct a deeply personal interview that touched on her formative childhood memories, her transition from sculpture to floristry, the beauty of impermanence, and the privilege of being part of a couple's wedding story.
Filming India at work, both in her studio and at a wedding venue, revealed the care and attention she gives to every last detail.
The resulting 3-minute film (plus a full suite of additional edits) deeply communicates who India is, building connection and trust before the first conversation.
“I was nervous about being interviewed on camera. But from the moment we began filming, I was completely at ease. Nothing felt forced or performative. Sam listened with real attention, never rushed anything, and made the whole process feel calm and reassuring.”
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“When I watched the film for the first time, I was completely overwhelmed. It honestly shows me in a better light than I’ve ever imagined. It’s been an incredibly positive experience, one that’s made me feel more aligned with my vision. I would absolutely recommend True Story to anyone wanting to share something meaningful and real about what they do. Sam has a real understanding of people, and a way of quietly capturing the heart of things and that’s what makes this film feel so special.”
