High-value creative services aren't sold through traditional marketing, but through client relationships built on trust, proof of capability, and a shared design sensibility.
Our combined experience allows us to pair interview-led narrative with cinematic filmmaking, to establish a human connection before the first conversation.
Before founding True Story, I spent over a decade directing commercial brand films and shooting editorial portraiture for clients including Volvo, Triumph, Audi, GQ and Tatler. My approach was shaped by working alongside world-renowned photographers and directors, where I learned cinematic lighting, spatial composition and, most importantly, the rapport needed to draw out genuine stories. Today, I bring that high-level commercial rigour to True Story, creating grounded, cinematic films that build understanding, confidence, and trust before the first call.
I have always been drawn to stories and the people behind them. With a background in editorial and creative development and more than a decade working in film publicity, I shaped how films and their stories connect with audiences. I went on to work with the United Nations as a communications and partnerships specialist, bringing together global brands and international programmes. At True Story, I draw on this experience to explore what makes a business distinctive, using thoughtful interviews to uncover the stories that define it. Driven by curiosity about people, I believe the most compelling stories often emerge from the simplest conversations.
With a Master’s degree in Digital Anthropology from UCL, I am fascinated by how people think, behave and connect with the world around them. I bring over eight years of experience in marketing, spanning campaign strategy, creative consulting and paid advertising, with an approach informed by qualitative research methods and a thoughtful, human-centred understanding of audiences. Leading True Story: Next Chapter, I draw on this experience to develop campaigns that connect businesses with the people they want to reach, precisely targeted and authentically felt.